Unless there’s a big budget to blitz your target audience with your brand name and tell people what you do, for the SME and its considerably smaller budget (as compared to the MNCs), a brand name should be self-explanatory, easily understood and memorable.
A brand name that has to be explained in this hyper competitive world has lost its chance to stand out and capture mindshare, quite immediately.
We only get 2.7 seconds to make grab someone’s attention.
If your target audience spends that time confused, or struggling to pronounce your brand name, kindly step aside for the next better player who understands what to do with your target audience’s hard-fought attention.
Brand names need to be memorable to be shareable. If people don’t remember you, they won’t be able to share about you, and this will affect visibility, credibility and eventually profitability.
Losing out on leveraging on such opportunities is plain wasteful, don’t you think?
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